To justify the high price tag, Apple is comparing its Pro Display XDR against reference monitors, some of which can cost as much as $43,000.Īnd with Thunderbolt 3 support, you can daisy chain the displays together in a simple setup. A VESA mounting tool will add $199 to the cost of the panel, which will arrive this fall. The stand will also allow the display to be rotated for portrait mode photo editing and also coding, though using a pro monitor to just write code may be excessive. Apple is selling this accessory as a $999 option. The display can also quickly detach from the stand, allowing pro users to quickly pack it up and take it on location.įrom the keynote, it doesn’t appear that the stand will be included in the display’s $5,000 starting price. “It provides tilt and height adjustment, and it maintains the displays angle as it’s raised or lowered,” Apple said in the keynote. It even rotate completely in what Apple calls “Portrait Mode.” The stand comes with a unique counterbalancing arm that makes it easy to raise and lower the display, and angle and tilt it, similar to what Microsoft did with the Surface Studio 2. In addition to the display, Apple also has a metal stand to match the look of the Pro Display XDR. This version adds a $1,000 premium to the price. Rather than applying a matte finish to the glass, which can create a haze on the panel, Apple is using a new nanotech manufacturing process to precisely etch the glass. “And this is going to allow our pros to do things they have been dreaming about,” Apple continued, noting that the panel supports 1,000,000:1 contrast ratios.Īdditionally, Apple also introduced a new color glass to help reduce glare. “So we have designed a backlight system like none other in the world.”Īpple did this by using an array of blue LEDs to turn up the brightness, and to manage heat, the Pro Display XDR uses the same lattice pattern found on the new Mac Pro to help keep it cool, allowing the panel to maintain a brightness of 1,000 nits indefinitely, or reach peak brightness of 1,600 nits. “Now for great HDR images, you need extreme brightness, right next to extreme contrast for deep blacks, and this is incredibly hard to achieve,” Apple said. XDR stands for extreme dynamic range, Cook’s team said during Apple’s WWDC keynote. Apple claims that the display is 40% larger than the iMac 5K’s screen, giving developers more room to work on their content. With features like high-resolution support, increased contrast ratios, precision- calibrated HDR, and a bright panel, Apple is calling its new 32-inch Retina Display with 6K resolution the Pro Display XDR, which starts at $4,999.
To complement the announcement of Apple’s completely redesigned Mac Pro for 2019, CEO Tim Cook and his team also introduced a new display for its pro users.
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